Brunswick Corporation



Engineering, Manufacturing



26125 N. Riverwoods Blvd., 
Suite 500, 
IL 60045
Tel: 847.735.4700



GRI Index




  • 2019 Best Large Employer – Forbes
  • 2020 Award for Diversity in the Workplace – Forbes
  • Green Masters Programs – 9th consecutive year for sustainability leadership
  • 2019 Sustainable Process Award for Aluminum Recycling Program – Wisconsin Sustainable Business Council



Report created by Ajith Thangavelautham

Brunswick Corporation

SECTIONS :  Sustainability    Evaluation  •  Progress  •  Watch  •  Overview

Company Activity

Brunswick Corporation is an American corporation based in Mettawa, Illinois that has been developing, manufacturing and marketing a wide variety of products since 1845.

In 2018 Brunswick commenced a reconstruction to their business plan, separating their fitness business, selling their various sports-related companies, and acquiring marine-related businesses, completing these transactions in 2019.

Brunswick’s current business platform includes the most notable brand names across all major marine categories, operating in propulsion technology, parts/accessories, and boats. Brunswick has operations in 24 countries and serves customers in over 170 markets.

Company Sustainability Activity

Brunswick released their first enterprise-wide sustainability report in 2020, but have had sustainability programs in place since 2010. They use the UN SDGs as a framework with which to guide their operations and have developed a four-pillar system focused on energy, environment, products, and people.

Brunswick’s efforts towards incorporating sustainability throughout their business model include:

  • Reducing GHG emissions by conserving energy and transitioning to renewable energy sources
  • Protecting the environment by supporting initiatives that strengthen the global response to the risk of climate change
  • A strong commitment to innovation and leadership in the marine industry
  • Improving the health, safety, and well-being of their employees


  • Overall reduction in energy and water use
  • Nearly 18,000 tons of recycled aluminum used in operations
  • Increased investments in R&D to improve product sustainability
  • Donations to water conservation organizations through The Brunswick Foundation, a not-for-profit subsidiary


Responsible Consumption of Energy

  • Measure and monitor their consumption of energy while making efforts to reduce the amount & cost of energy used
  • Target a transition to renewable sources

Caring for the Environment

  • Measure and responsibly manage the yield of materials used in their processes and minimize the creation and disposition of waste materials and emissions while preserving natural resources (air, water, etc.) with the goal to reduce the amount of waste created or resources consumed 

Product Stewardship

  • Minimize and over time, reduce the impact on the environment in the production, use and disposition of their products
  • Develop products that lead to an improved environmental footprint through their life cycle

Quality of Life for All Stakeholders

  • Improve the health, safety and well-being of their employees and community
  • Promote the safe and responsible use of their products by their customers
  • Improve the communities where their products are made and used
  • Embrace their responsibility to help address structural obstacles and biases that inhibit an inclusive economy and a just society


Responsible Consumption of Energy

  • In 2019, the energy consumption of natural gas and electricity was 3% lower than 2018 levels 
  • In 2019, consumed 15% less water energy, amounting to a reduction of 23 million gallons
  • 1,890 solar panels installed at Mercury Marine’s headquarters providing power for operations and saving more than 430 tons of CO2 emissions during the first 16 months of operation

Caring for the Environment

  • In 2019, Brunswick generated 19% less VOC emissions than 2018 levels
  • In 2019, hazardous waste decreased by 16% from 2018 levels, amounting to a reduction of 48 tons
  • New energy and resource-efficient air compressor systems installed resulting in water usage savings of approximately 1 million gallons per month.
  • Mercury Marine announced the designation of its Plant 3 distribution operations at the Fond du Lac world headquarters as a Zero Waste to Landfill facility

Product Stewardship

  • Marine 2019 R&D expenditures reached $122M – $560M since 2015
  • 173 marine patents in 2017 and 2018 – a record pace for Brunswick
  • V-6 and V-8 engines are expected to save over 40 million pounds of GHG emissions over the next 5 years in comparison to the engines they replaced
  • Mercury Marine utilized over 16,000 tons of recycled aluminum in its operations in 2019 
  • Mercury Marine’s outboards carry a three-star, Ultra Low Emissions rating from the California Air Resources Board (CARB)

Quality of Life for All Stakeholders

  • In 2019 Brunswick reported a 10.7% reduction in recordable incidents – lower than the U.S. Bureau of Labor Statistics benchmark
  • New York Mills production facility reduction of 71% in the facility’s Recordable Incident Rate since 2016, and 58% since 2018, making it among the safest boat manufacturing facilities in the world
  • Brunswick was honored as a 2019 Corporate Champion by the Women’s Forum of New York for accelerating gender parity in the boardroom with 30% or more board seats held by women



United Nations Sustainable Development Goals

United Nations SDGs Compliance


  • Brunswick builds and upgrades resilient infrastructure to reduce energy use, promotes inclusive industrialization by ensuring a high quality of life for all stakeholders, and fosters innovation to create more sustainable products through R&D and external investments

SDG 12

  • Brunswick supports responsible consumption and production through product stewardship and investment, which creates more efficient products and manufacturing processes

SDG 13

  • Brunswick supports climate action by upgrading equipment and facilities to reduce energy use and GHG emissions, while also continuously improving the environmental impact of its products

SDG 14

  • Brunswick supports life below water by working to create less harmful marine products and through donations made by their not-for-profit corporation, The Brunswick Foundation, which has donated nearly $200,000 to various water conservation organizations

Brunswick places a high emphasis on sustainability and constant innovation for their products and manufacturing processes but lacks clear targets for energy and GHG emission reduction, as well as a plan to increase their renewable energy resources. Brunswick would benefit from setting specific targets for incorporating sustainability throughout its business model.

Despite publishing their first sustainability report in 2020, there is a high potential for an improvement on transparency to match their high investment in R&D and create a more sustainable company. 

While Brunswick complies with a few of the UN Sustainable Development Goals, they lack certificates that would support their initiatives. In addition, they have a few awards and listings. This company has been rated a C. 

Analyst Outlook: Neutral

While Brunswick is making strides towards sustainability, they are neither a leader nor a straggler when it comes to advocating for sustainability. 

Key Points

  • Brunswick’s Sustainability Report is prepared in accordance with the Global Reporting Initiative (GRI) Standards, Core-option
  • Lack of certificates and sustainability awards
  • Further reading did not reveal any sustainability issues
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