Via Tornabuoni 73/r,
50123 Florence, Italy

Tel: 0039 055 759221
Fax: 0039 055 -7592230



  • #31 World’s Most Valuable Brands 2020
  • #254 Best Employers for Diversity 2020
  • #60 Best Employers for New Grads 2018
  • Great Place to Work Certification 2019 (Italy & USA)
  • Top Employer Italia 2018, 2019




Marie-Claire Daveu


  • Corporate Consciousness Award 2018
  • Premio Eccellenze d’Impresa
  • GCC Awards for Supply Chain Innovation
  • CNMI Recognition of Sustainability
  • PETA Awards



Report created by Maribel Sabino


SECTIONS :  Sustainability  •  Targets    Evaluation  •  Key Points  •  Overview


Company Activity

Gucci is a luxury brand of fashion house based in Florence, Italy. Its product lines include handbags, ready-to-wear, shoes and accessories, makeup, fragrances, and home decoration. Gucci was founded in 1921 by Guccio Gucci in Florence, Tuscany.

Gucci is a subsidiary of the fashion conglomerate Kering. Kering, a global Luxury group, manages the development of a series of renowned Houses in Fashion, Leather Goods, Jewelry and Watches.

Kering empowers its employees to fulfill their potential and creativity by fostering their skills and performance in the most imaginative and sustainable manner. Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to fashion.

Under the new vision of creative director Alessandro Michele, the House has redefined luxury for the 21st century, further reinforcing its position as one of the world’s most desirable fashion houses. Eclectic, contemporary, romantic—Gucci products represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail.

Company Sustainability Activity

Gucci considers sustainability to be the engine of a process of continuous improvement that contributes to the strengthening of economic performance and the control and mitigation of business risks.

A responsible attitude towards people, the land, the environment, and the community has always been part of Gucci’s value system, in addition to superior craftsmanship, quality and Italian-made products.

Gucci believes it is necessary to sustain and promote, within the company, along the supply chain and in the organizational and marketing process, a business growth model that combines excellent craftsmanship with the creation of ‘Sustainable Value’, that goes beyond the fundamental principle of compliance with every International Convention, Directive, Law, Regulation and/or applicable law and takes into account the economic, environmental and social interests of all stakeholders.

In line with its mission, code of conduct, and the code of conduct of the Kering Group, Gucci is committed to implementing a Culture of Sustainability and to raising awareness within the Gucci system, i.e. amongst all parties with a legitimate interest in and/or who are affected by its activities: employees, shareholders, customers, suppliers, sub-contractors, commercial and financial partners, local communities, institutions, NGOs, trade associations and trade unions.

The company’s commitment to the reduction of environmental impact and the protection of ecosystems and biodiversity, are not only fundamental to the preservation of the planet and its inhabitants, present and future, but are also needed to ensure competitiveness, risk reduction and the further development of the business. Gucci is committed to: 

  • reducing the environmental impact of its business operations with a special focus on the use of energy and water, waste production, hazardous chemicals and the sustainability of raw materials; 
  • identifying and assessing both direct and indirect social and economic environmental impact along the entire supply chain and promoting within its own spheres of influence actions for the improvement and development of support for people and their environment.

Gucci looks at the world around us in a holistic way and believes that it is their duty to be sustainable, responsible and accountable in everything they do.

The company is dedicated to reducing its footprint along its entire supply chain and embrace climate-smart strategies to help protect and restore nature for the future.

What Gucci cannot achieve themselves, they translate into conserving biodiversity and forests that lessen the impacts of climate change.



  • Gucci has reduced its combined impacts by approximately 39% and GHG emissions by 37%
  • +166% increase of green energy use (2017 to 2019)
  • Regenerated 307 tons of textile waste with Greenline (2015-2019)


Sustainable Leather

  • 100% metal or chrome-free leather in all collections by 2025
  • 100% alignment for leather with the Kering Standards by 2025
  • 100% traceability for leather back to farms by 2025


  • 2025 target to 100% align with the Kering Standard for cellulosic fibres

Eco buildings

  • 100% renewable energy in 2020


  • Target to eliminate single-use plastics in packaging by 2030 through being a signatory to the Fashion Pact under Gucci’s parent company Kering.


  • Eliminating single-use plastics in packaging by 2030


Gucci’s environmental performance for 2019 in numbers:

  • 6% tons CO2 emissions (2019 vs 2017)
  • 23% energy consumption per employee, on average (2019 vs 2017)
  • 22% water consumption per employee, on average (2019 vs 2017)
  • 18% paper use per employee, on average (2019 vs 2017)

Renewable Energy

  • +166% increase of green energy use (2017 to 2019)
  • 83% green energy use in 2019
  • 100% green energy use by the end of 2020
  • By replacing non-renewable energy from fossil fuels with green energy, Gucci has reduced its CO2 footprint year on year, resulting in savings of 45,800 tons of CO2 in 2018 and 59,200 tons in 2019.

Sustainable Leather

  • Achieved 99% traceability of leather up to abattoirs in 2019
  • Gucci has scaled up metal-free leather from 0.2% since then to 22% of its total leather production in 2019


  • 78% from suppliers verified according to the Canopy style methodology
  • 23% recycled materials or agricultural residues used
  • 49% derived from wood pulp sourced from sustainably managed forests

Eco buildings


  • Gucci introduced a new type of product packaging exclusively made with FSC-certified materials in 2011 and, since 2017, all its paper and cardboard packaging has been FSC-certified

Environmental profit & loss accounting

  • 39% reduction of total footprint since 2015, relative to growth
  • 37% reduction of GHG emissions since 2015, relative to growth
  • 21% reduction of total footprint and a -18% decrease of greenhouse gas emissions, compared to 2018 EP&L and relative to growth

Sustainable transportation

  • + 20% electric or hybrid cars in fleet in 2019
  • 100% parking lots with electric charging stations


  • Regenerated 307 tons of textile waste with Greenline (2015-2019)
  • Upcycled 22 tons of leather offcuts under ‘Gucci-Up’ (2018-2019)
  • Recycled and reused plastics leading to 220,000 B2B packaging boxes avoided in 2019


  • 100% PVC-free since 2015
  • 220,000 boxes reused for B2B packaging in 2019

Carbon Neutral

  • 4 REDD+ projects spanning Kenya, Peru, Indonesia and Cambodia
  • Around 1,102,000 hectares of forest protected from the 2018 offset
  • Conservation of over 1,000 unique and endangered species, including elephants, rhinos and orangutans


UN Sustainable Development Goals

UN SDGs Compliance

The following section aligns current company-wide sustainability initiatives with the UN Sustainable Development Goals.

SDG 7: Affordable and Clean Energy

  • By the end of 2020, Gucci will reach its target of purchasing 100% renewable energy for all direct operations, having already achieved 83% green energy consumption in its stores, offices and warehouses worldwide in 2019, including all those in Europe, North and South America and Asia.

SDG 13: Climate Action

  • Gucci is dedicated to seriously reducing its footprint along its entire supply chain and embracing climate-smart strategies to help protect and restore nature for the future.


Gucci is dedicated to incorporating sustainability throughout its business model. As a subsidiary company of Kering, Gucci has adopted Kering’s Culture of Sustainability.

In addition, Gucci is committed to reducing the environmental impact of its business operations and identifying and assessing both direct and indirect social and economic environmental impact along their entire supply chain.

Gucci has multiple industry certificates, listings, and awards. However, they do not explicitly align their initiatives with the UN Sustainable Development Goals.

While Gucci has made great strides towards incorporating sustainability, there is still room for improvement in the specificity and clarity of their future targets. Gucci is rated a C.

Analyst Outlook: Positive

Gucci has made significant progress in terms of reducing its carbon footprint, incorporating renewable energy and becoming more circular.


Key Points

  • Gucci’s comprehensive environmental reporting data is part of their parent company Kering’s annual Universal Registration Document, which reports on the financial and non-financial activity of the entire Kering Group. In compliance with the EU legislative requirements on non-financial disclosure, the Document includes the Group’s social and environmental data derived from its worldwide operations and highlights the progress made towards operational sustainability.
  • Gucci’s global offsetting portfolio of REDD+ (reducing emissions from deforestation and forest degradation) projects ensures that their ongoing commitment helps mitigate climate change, creates a positive economic and social impact for local communities and helps protect wildlife and its habitat.
Share this Post