Consumer Packaged Goods



1 Procter & Gamble Plaza
Cincinnati, OH 45202



  • #42 World’s Most Valuable Brands 2020


97,000 employees


Virginie Helias





Report created by Kavita Kripalani


SECTIONS :  Sustainability    Evaluation  •  Progress  •  Watch  •  Overview

Company Activity

Pampers is an American brand of baby and toddler products marketed by Procter & Gamble. Pampers is available at retailers and e-tailers in more than 100 countries around the world and has manufacturing plants in 25 countries.

The concept of the Pampers brand was born in the 1950s when Victor Mills, a chemical engineer who worked for Procter & Gamble, was looking for a better way to diaper his grandson. The first Pampers disposable diaper shipped in 1961.

Pampers became the first P&G brand to generate $10 billion in annual revenue for the company in 2012, but sales are now less than $9 billion due to the impact of foreign exchange rates on the global brand.

Pampers is still incredibly profitable for the consumer-packaged goods firm. It raised prices 4% on average last year to offset higher raw material costs.

Pampers products are used by more than 25 million babies in 100 countries every day, according to P&G. Pampers has worked with UNICEF for a decade to protect mothers and babies from maternal and newborn tetanus.

Company Sustainability Activity

Since developing the first nationally available disposable diaper in 1961, Pampers has been committed to providing safe, high-performing baby products that support every baby’s happy, healthy development. We know that caring for babies includes caring for the world they grow up in, which is why we are continuing to work to reduce the impact our products have on the environment.


  • In 2014, a manufacturing site in Targowek, Poland became the first Pampers facility to use 100% of the electricity coming from renewable resources.
  • Over the past 20 years, reduced the amount of materials used to create and package Pampers diapers by 50%,
  • Between 2009 and 2014,  Pampers plants have reduced manufacturing waste by 78%
  • Pampers Swaddlers helps Graham’s Foundation – a global prematurity support and advocacy non-profit – distribute care package kits to families in participating Neonatal Intensive Care Units (NICU). Pampers also empower parents to help the cause by donating their Pampers Rewards Points to support Graham’s Foundation
  • In partnership with UNICEF, Pampers has helped eliminate maternal and neonatal tetanus in 24 countries. In March 2019, one more country — Chad — now eliminated this disease. These efforts have resulted in an estimated 880,000 newborn lives saved since 2006. 
  • Pampers Pure diapers and wipes were created with responsibly sourced plant-based materials (such as cellulose, cotton and plant-based fibers derived from sugar cane) and other thoughtfully selected materials and made with 100% purchased renewable electricity.
  • Pampers is the world’s first diaper brand to use new advanced technology to recycle absorbent hygiene products (AHPs) such as baby diapers. The technology is already proven and live in Italy, operating at industrial scale and capable of recycling 10,000 tons of used AHP per year
  • More than 100,000 diapers have been collected for recycling through the Diaper Recycling Pilot Program



  • Commitment to launch recycling operations in three cities by 2021.



  • The brand has already reduced the average weight of its diapers by 18% in the past three years.
  • The technology lives in Italy, operating at industrial scale and capable of recycling 10,000 tons of used AHP per year.
  • In total, more than 20 tons of diaper waste — more than 100,000 diapers — have been collected for recycling through the diaper recycling program in Amsterdam

Note: Please visit the P&G report for the parent company targets, SDGs, and progress.



UN Sustainable Development Goals

UN SDGs Compliance

The following section aligns current company-wide sustainability initiatives with the UN Sustainable Development Goals. 


  • Donations to the communities in natural disaster areas such as earthquake in Lombok


  • In partnership with UNICEF, Pampers has helped eliminate maternal and neonatal tetanus in 24 countries

SDG 12

  • Using innovation and more effective materials, the brand has already reduced the average weight of its diapers by 18%  in the past three years

Secondary SDGs: 5, 7, 9


Pampers is one of the leading brands of baby and toddler products marketed by Procter & Gamble.

The brand has become compliant with some SDGs with its recycling programs and giving back to communities, and partnering with UNICEF.

The brand works on their sustainability especially with their new products Pampers Pure which is more environment friendly. However, the brand doesn’t have any certifications that proves their sustainability unlike some of environment friendly diaper brands.

Although P&G reports clearly their sustainability agenda and progress, they don’t report the brands sustainability as clearly as they do for the parent company.

The brand has been rated as C. 

Analyst Outlook: Neutral

There has been in progress for a better planet but they lack their certifications, targets, and clear sustainability agenda.

Key Points

  • Pampers pure is not 100% pure. It has polyester in it, which is very bad for the environment. Name of the product might be misleading for consumers
  • The company is one of the leading diaper producers in the world and they consume vast amounts of plastic in their products. 
  • What is percent of their diaper in terms of biodegradability? 

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