VeriFlora is a sustainability certification program for cut flowers and potted plants.
The VeriFlora label indicates flowers and plants have been produced in a manner that emphasizes environmental performance, social responsibility, and product quality. The standard covers the following attributes: Resource Conservation & Energy Efficiency, Ecosystem Protection, Integrated Waste Management, Fair Labor Practices, Community Benefits, Product Quality, and Product Safety and Purity.
The program is administered by Scientific Certification Systems (SCS) Global Services, a third-party certifier of environmental, sustainability and agricultural product quality claims. It is accredited under ISO/IEC Guide 65, the international standard for third-party product certifiers.