The WFTO Fair Trade Standard asses if enterprises truly implement the 10 Principles of Fair Trade. Demonstrating compliance earns Fair Trade Enterprises the designation “Guaranteed Fair Trade”.
The standard comprises a set of compliance criteria based on the 10 Fair Trade Principles and International Labour Organisation (ILO) conventions. There are also other non-mandatory requirements, where members must show continuous improvement over time. A member is expected to apply the standard and implement the requirements in a diligent and transparent manner, and constantly refine their Fair Trade practices.
The WFTO Fair Trade Standard is developed by the World Fair Trade Organization, a global community and verifier of social enterprises that fully practice Fair Trade.